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Design is a crucial tool when it comes to innovation, economic growth, and competitiveness on the global market. This project is aimed at providing a set of instruments that will help measure and demonstrate the positive impact of design so that policy makers and decision makers in Europe will be able to establish and integrate design more efficiently.

The EuroDesign project defines a new set of questions for the Community Innovation Survey to provide information about design as an economic factor for value creation.

Communication ToolKit

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Now available for Download

The present toolkit is composed of a canvas and a number of cards aiming to guide companies and/or organisations in their innovation processes in order for them to develop a better understanding of design value and its potential.

>> Read more and download here …


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Where is design within the main innovation models?
In a technology push model of innovation … design is a styling add-on providing appearance to performance
In a systemic model of innovation design is
An integrator of functional, emotional and social utilities (the capacity to satisfy user’s/costumer’s needs and wants)
It may also be defined as an integrator of functional problem solving and meaning creation

Technology push is fundamental for innovations focusing on new or better technological functions or performances and when the distance is short between the new invention and the new good, services or experiences desired or needed by the user/customer/buyer.

When the distance is too large, or too complex, between the outcome of research activities or creation activities and what users need or want, systemic models of innovation are required, where the role of design becomes fundamental as integrator of utilities at the very outset of systemic innovation

The economic role of design as a styling add-on providing appearance to performance is minor, compared with the economic role of design as an integrator of functional, emotional and social utilities (the capacity to satisfy user’s/costumer’s needs and wants).

Specific legal protection of Industrial design is limited to appearance

Current statistics focus on Industrial design data (limited to the protection of appearance)

Current statistics do not provide data on design as integrator, an they provide insufficient data on the linkages and other key data of systemic innovation

New guidelines on collecting and interpreting design data as integrator at the very outset of systemic innovation, are needed for policy makers to take appropriate actions to improve:
- Economic value creation of firms
- Economic value added in nations
- Creation of quality jobs

>> Download here …

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The objective is to obtain tangible results that demonstrate the importance of design as a crucial element to enhance the innovative capabilities of Europe and increase economic growth and business competitiveness in the global market.

The initiative is part of the 1st Action Plan of the European Design Innovation Initiative, a commitment of the Innovation Union Europe 2020 flagship to exploit the full potential of design for innovation and to reinforce the link between design, innovation, and competitiveness.

The project is co-financed by the European Commission, ENISA (Spanish Ministry of Industry, Energy and Tourism), the Swedish Agency for Economic and Regional Growth, and the Austrian Federal Ministry of Science, Research and Economy.