Where is design within the main innovation models?
In a technology push model of innovation Ö design is a styling add-on providing appearance to performance
In a systemic model of innovation design is
An integrator of functional, emotional and social utilities (the capacity to satisfy userís/costumerís needs and wants)
It may also be defined as an integrator of functional problem solving and meaning creation
Technology push is fundamental for innovations focusing on new or better technological functions or performances and when the distance is short between the new invention and the new good, services or experiences desired or needed by the user/customer/buyer.
When the distance is too large, or too complex, between the outcome of research activities or creation activities and what users need or want, systemic models of innovation are required, where the role of design becomes fundamental as integrator of utilities at the very outset of systemic innovation
The economic role of design as a styling add-on providing appearance to performance is minor, compared with the economic role of design as an integrator of functional, emotional and social utilities (the capacity to satisfy userís/costumerís needs and wants).
Specific legal protection of Industrial design is limited to appearance
Current statistics focus on Industrial design data (limited to the protection of appearance)
Current statistics do not provide data on design as integrator, an they provide insufficient data on the linkages and other key data of systemic innovation
New guidelines on collecting and interpreting design data as integrator at the very outset of systemic innovation, are needed for policy makers to take appropriate actions to improve:
- Economic value creation of firms
- Economic value added in nations
- Creation of quality jobs >> Download here Ö